The location of the headquarters and warehouse is relocated from Montreal to the suburb of Brossard in the province of Quebec, Canada. This change also allowed the facility to grow by 50% to better accommodate recent additions to the product line and growth in revenue that have been generated, even during a world-wide economic slowdown.
The company files for and receives registered trademarks on the brand names Footprintless® Easel, Boardless® Bulletin Board and Contempo® System.
New products were introduced. These include the Carpet Hanger, which allows for presentation of many fabric-type products from either of the Wall Track or the Contempo System Track. Another addition to the product line is made in the form of the Plate Hanger, designed to adapt plates to most any of the company's hanging systems.
The company also created a new "Panel Hook, Large" and received a patent on it from the US Patent and Trademark Office. This was not the only such watershed in product design for AS Hanging Systems during 2009, however. The company also redesigned the Mini Hook, the Contempo System and the Heavy Classic Hook. All three of these each received a US patent as well. Other lesser product additions included the Cable Stop, an Anti-Theft Kit for the Click Rail System, and a Slope Wall Kit for Click Rail System. Further refinements also allowed both of the Click Rail System and Contempo System to now configure as tensioned cable systems. Lastly, additional orientation of the acrylic pockets was added to the product line. The company redesigned the method by which cables were crimped during assembly. This added even more strength and also allowed for a brand mark to be added.
The company was proud to note that it passed a grand threshold of 20,000 successful installations in, and outside of, North America.
Not all news is good news, however. With growth and success comes flattery, even if the flattery takes the form of inferior foreign copies. The company discovered many of its own products and original designs had been sent to China and cheaply copied on behalf of an upstart company located in the US. After testing several of these "inferior knock-offs" the company was appalled to realize these parts did not perform to published claims - potentially confusing and damaging the marketplace. In response to the fly-by-night competitive entry into the market, the company developed a manufacturing mark by which to brand its products. The mark, =AS=, was first introduced onto cable assemblies to distinguish genuine AS Hanging System parts from the inferior knock-off, and potentially dangerous, products.
The product line explodes as the Tensioned Cable System and Pocket Display System are added to the line. Additionally, the company begins offering kitting solutions for specific applications. These include easels, bulletin boards, real estate listing presentation, restaurant menu display, school project presentation. The name of the Curved Wall System changes to Contempo® System to better reflect its broad applicability to most any wall and not just curved walls. The Wholesale Division warehouse doubles in size to respond to the reseller market. Click Rail is selected to be included in the GREENlife Pavilion during the NeoCon World Trade Fair at Chicago's Merchandise Mart.
A select group of architects, representing the readers of Architectural Record magazine, name AS Hanging Systems as a winner of an award for most memorable ad in the magazine.
The company's participation in trade events expands to include the contract furnishing market by exhibiting at NeoCon® Worlds Trade Fair.
The company strengthens the executive team and brings in Dave Veilleux as Vice President, Business Development. "Arts-Supplies.net" name changes to "AS Hanging Systems" to better reflect its now evolving channels of distribution, which are not dominated by the Internet.
A new division is created, the "Wholesale Division", to specialize in supplying hanging systems in a packaged goods format for resale. The Wholesale Division is established in a warehouse in upstate New York, USA. The original Montreal based operation becomes known as the "Open Stock" Division.
The company's participation in trade events expands to include the American Institute of Architects. The company is invited to speak at Décor Expo in Atlanta.
The company's hanging systems activity has now overrun the gallery business and is demanding its own independent space. What is known as Arts-Supplies.net moves from the Sherbrooke offices to a warehouse/production location. The new space expands to 5,000 sq. ft. and also integrates a showroom for local customers. The product line expands further to include a new system that is now known as the Contempo System and a wider selection of Cable System hooks. The company's participation in trade events expands to include the Museum market.
A 3,500 sq.ft. warehouse is acquired in Montreal to better serve growing demand for the hanging system product lines. The website received other updates and enhancements and by now this is an ongoing effort. A new cable design, J-End Cables, are manufactured. Heavy Classic Hook, version 2, is launched. Museum System is now manufactured in Canada. The company participates in several tradeshows addressing the gallery, art, custom framing and interior décor markets.
Product Development accelerates in leaps and bounds. The Museum System product line is added. This system, which supports up to 600 pounds, fills the needs of museums and galleries showing works from the Great Masters. Proprietary products are introduced, such as Frame Stabilizers, for both cables and rods. Development continues on, the evolving product line is in need of a discreet and light weight cable hook. This results in the introduction of the Mini-Hook. Offices on Sherbrooke Street are renovated and the hanging system operation now occupies the entire 2nd floor of the Galerie de l'Isle. The website undergoes further refinements to provide additional product information and timely order status.
The company participates in four tradeshows.
The company designs and produces its first proprietary rod hook, Heavy Classic Hook, this hook fills a missing piece in the Classic System product line. The company participates in its first tradeshow in America.
Walter Moncade integrates the company's order processing, CRM and inventory control into a solid e-commerce site. The company's hanging system offering is split off into this new web presence under the name "Arts-Supplies.net". Also in that year, production of aluminum rods is moved to Montreal. Introduction of a wider selection of Cable System products is added to the product line and Click Rail is introduced to North America. The company exhibits at its first trade show, a small custom framing oriented show in Toronto.
Galerie de l'Isle broadens its product line yet further by negotiating a joint relationship with a leading European firm very active in hanging system production.
By now the hanging systems side of Galerie de l'Isle has grown to the point where a distribution center is needed. The first distribution/production facility is opened in a Montreal suburb. This provides the opportunity to begin in-house production of Stainless Steel/Nylon Loop-End and Ball-End Cables.
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