Company History

Welcome! We would like to share a bit about our company and ourselves so you understand our passion for this business and our wealth of knowledge in this market space.

The company has been active in the area of art and art display since 1964, and a manufacturer and distributor of hanging systems for more than two decades, having completed over 30,000 installations in North America.

The breadth of product lines, quality of solutions, and professional service enables the company to continue leadership in providing unique hardware support for art and object hanging to a vast variety of business categories and institutions including museums, art galleries, custom framing enterprises, universities, libraries, commercial office buildings, hospitality and health care markets.

After all, we honestly believe that when you call AS Hanging Systems you are choosing to do business with us, the people that collectively make AS Hanging Systems.

We believe you choose to do business with people and not a company. Hang with the Best®

 
 

Timeline


[ 2013 | 2012 | 2011 | 2010 | 2009-2000 | 1999-1990 | 1989-1960 ]

 

2013
 

This was a year of product development. The company introduced the Grid Ceiling Wall Hanger, which adapts our cables and hooks to grid ceilings. This was accompanied by the introduction of the Rod-End Hanger, which is used to attach the lower end of a rod to a track much as a tensioned cable would perform. The Wall Track was finessed with the addition of new End Caps. The company also introduced two Counter-Weight Stabilizers, one each for cable and rods. However, much more significant were the joint introductions of the Panel Hook, Double-Wide and the Panel Hook Clip. Simultaneously, the Utility Hook, Large, launched in 2009, was renamed and repositioned as the Panel Hook. These changes created a robust Panel Hook product line that has no equal in the market.

The third generation Mini Hook, introduced in 2012 was granted patent status by the USPTO.

The company reached a watershed point of 10,000 followers on Facebook.

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2012

 

The trademark, =AS=, introduced in 2009, had been added to many of the company’s products by this time. In this year the mark was granted “registered trademark” status. It aids customers to better identify genuine AS Hanging System products and not be fooled by lesser-quality copies.

In another effort to better differentiate the company’s brand presence, the tagline “Hang with the Best” was developed and was granted trademark protection by the US Patent and Trademark Office. Immediately, the company used this strong positioning as a name in its new marketing communication effort – a blog. The company began the “Hang with the Best Blog” that communicates interesting product applications and photos, new product announcements, how-to stories, and related interior design topics. To accompany the blogging effort, and the now growing importance of social media in business marketing, the company began sending out “tweets” via a company Twitter account.

The company’s products were featured on the very popular women’s lifestyle Canadian TV show, Cityline. This was company's second appearance on the show.

From a customer support perspective, the company further developed its in-house support roles. Customer Support was now separated from Inside Sales. Additional staff was added to accomplish this delineation. Also, a Spanish language telephone line was installed. Inbound calls to the Customer Service Department could now be answered in English, French (for French Canada) and Spanish for (Latin America, and beyond). The added headcount further allowed the company to differentiate itself from its competitors. While the company offers extremely competitive price points, and continues to accelerate product development, added sales and CSR staff allowed the company to offer a service experience unparalleled in this industry segment. Customers could reach the company by web or phone, speak to a live person and likely hold that conversation in their native language. The number of customer inquiries exploded.

On the product development side, the company introduced Short Fixed Piers, which opened the waypoint signage segment of this market. But, there were two revolutionary product introductions in this year. The sleek and sexy Cable Tensioner product line was introduced. This family of products allowed the expansion of tensioned cable applications into highly design-influenced interior spaces. They are compatible with each of the company’s tracks. This was the first product for the company, which is produced from directly machined aluminum. The other major product line enhancement came from a redesign of the Mini Hook. First introduced in 2004, then upgraded and refined in 2009, the Mini Hook went “under the knife” and resurfaced in a slotted variation. This exclusive design is unlike any other hook on the market. The slot allows for it to be added to a tensioned cable after installation. This design was filed for patent protection.

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Hang with the Best Blog

Universal Tensioner

2011

 

The company weighed into the growing social media trend and began a company Facebook page.

The company exceeded the threshold of 30,000 installations.

The growing popularity of the recently redesigned Contempo System encouraged the company to invest more in the line by introducing the Track Connector, which is a very nice enhancement when deploying the Contempo System on curved walls.

A new Barrel-End Cable was introduced. This die cast zinc end-fitting was a departure for the company. All prior cables were assembled with crimped on fittings. This new technique is much smaller and stronger.

The company also entered into a new category with the Casso™ Display Rail. This extruded aluminum track is a large departure from all prior “tracks” offered by the company as it is a direct hang design, using no cables or rods.

The company saw its Click Rail System experience increased competition from both cheap Asian imports and a primary European line. All of these competitors offered a cable design referred to as Cobra Cable, which was very similar to the cable design the company was offering with its Click Rail System. To further differentiate from these imports and to offer a better user experience, the company introduced the Twist-End Cable. This convenient design allows for more ease of use.

 Twist-End Cable

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Facebook

Contempo Track Connector

Casso Display Rail

2010
 

The US warehouse was moved to a larger facility in West Chazy, NY. This newer location is a prime location for movement of freight and allows the company to better serve its greatly expanding US sales.

On the product development front, the company introduced the Rod Collar to build out a complete Anti-Theft Rod solution. The J-End Cable was redesigned to better locate the hanging cable closer to the wall. This design also makes the cable-top fitting more discreet. The design was granted a patent by the US Patent and Trademark Office. Likewise, the Contempo® System was also granted a patent by the USPTO. Lastly, the trade name “Contempo” System received "registration” status. Because of the growing popularity of the many “tensioned” cable solutions the company introduced a Cable Trim Kit. This facilitates professional trimming of our stainless steel cables in the field and avoids frayed ends.

However, by far the largest management effort had been going on for a considerable length of time and came to fruition. This year saw the company introduce a new website, which is referred to internally as ASHanging.com 2.0. The entire process of presenting products and taking orders was redone from scratch on a robust technology platform. This effort also allowed for a number of customer use enhancements, including product technical drawings, installation tips/guides, application photos, and product animations at product level pages. There were also many other enhancements to the shopping experience, including product line application galleries. The entire website was also duplicated in French for the French Canadian market.

The all-new website, which was developed on a new platform, was then linked to an entirely new back-end system that drives Customer Relationship Management (CRM), order processing, and fulfillment. The website and customer service efforts were now integrated, allowing the company to provide industry leading customer service with minimal headcount, while processing orders within 24 business hours. The company operates on a “ship-from-stock” business model.

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J-End Cable

Rod Collar

2010 Website

2009-2000
 

2009
The location of the headquarters and warehouse is relocated from Montreal to the suburb of Brossard in the province of Quebec, Canada. This change also allowed the facility to grow by 50% to better accommodate recent additions to the product line and growth in revenue that have been generated, even during a world-wide economic slowdown.

The company files for and receives registered trademarks on the brand names Footprintless® Easel, Boardless® Bulletin Board and Contempo® System.

New products were introduced. These include the Carpet Hanger, which allows for presentation of many fabric-type products from either of the Wall Track or the Contempo System Track. Another addition to the product line is made in the form of the Plate Hanger, designed to adapt plates to most any of the company's hanging systems.

The company also created a new "Panel Hook, Large" and received a patent on it from the US Patent and Trademark Office. This was not the only such watershed in product design for AS Hanging Systems during 2009, however. The company also redesigned the Mini Hook, the Contempo System and the Heavy Classic Hook. All three of these each received a US patent as well. Other lesser product additions included the Cable Stop, an Anti-Theft Kit for the Click Rail System, and a Slope Wall Kit for Click Rail System. Further refinements also allowed both of the Click Rail System and Contempo System to now configure as tensioned cable systems. Lastly, additional orientation of the acrylic pockets was added to the product line. The company redesigned the method by which cables were crimped during assembly. This added even more strength and also allowed for a brand mark to be added.

The company was proud to note that it passed a grand threshold of 20,000 successful installations in, and outside of, North America.

Not all news is good news, however. With growth and success comes flattery, even if the flattery takes the form of inferior foreign copies. The company discovered many of its own products and original designs had been sent to China and cheaply copied on behalf of an upstart company located in the US. After testing several of these "inferior knock-offs" the company was appalled to realize these parts did not perform to published claims - potentially confusing and damaging the marketplace. In response to the fly-by-night competitive entry into the market, the company developed a manufacturing mark by which to brand its products. The mark, =AS=, was first introduced onto cable assemblies to distinguish genuine AS Hanging System parts from the inferior knock-off, and potentially dangerous, products.

2008
The product line explodes as the Tensioned Cable System and Pocket Display System are added to the line. Additionally, the company begins offering kitting solutions for specific applications. These include easels, bulletin boards, real estate listing presentation, restaurant menu display, school project presentation. The name of the Curved Wall System changes to Contempo® System to better reflect its broad applicability to most any wall and not just curved walls. The Wholesale Division warehouse doubles in size to respond to the reseller market. Click Rail is selected to be included in the GREENlife Pavilion during the NeoCon World Trade Fair at Chicago's Merchandise Mart.

A select group of architects, representing the readers of Architectural Record magazine, name AS Hanging Systems as a winner of an award for most memorable ad in the magazine.

2008

The company's participation in trade events expands to include the contract furnishing market by exhibiting at NeoCon® Worlds Trade Fair.

2007
The company strengthens the executive team and brings in Dave Veilleux as Vice President, Business Development. "Arts-Supplies.net" name changes to "AS Hanging Systems" to better reflect its now evolving channels of distribution, which are not dominated by the Internet.

A new division is created, the "Wholesale Division", to specialize in supplying hanging systems in a packaged goods format for resale. The Wholesale Division is established in a warehouse in upstate New York, USA. The original Montreal based operation becomes known as the "Open Stock" Division.

The company's participation in trade events expands to include the American Institute of Architects. The company is invited to speak at Décor Expo in Atlanta.

2006
The company's hanging systems activity has now overrun the gallery business and is demanding its own independent space. What is known as Arts-Supplies.net moves from the Sherbrooke offices to a warehouse/production location. The new space expands to 5,000 sq. ft. and also integrates a showroom for local customers. The product line expands further to include a new system that is now known as the Contempo System and a wider selection of Cable System hooks. The company's participation in trade events expands to include the Museum market.

2005
A 3,500 sq.ft. warehouse is acquired in Montreal to better serve growing demand for the hanging system product lines. The website received other updates and enhancements and by now this is an ongoing effort. A new cable design, J-End Cables, are manufactured. Heavy Classic Hook, version 2, is launched. Museum System is now manufactured in Canada. The company participates in several tradeshows addressing the gallery, art, custom framing and interior décor markets.

2004
Product Development accelerates in leaps and bounds. The Museum System product line is added. This system, which supports up to 600 pounds, fills the needs of museums and galleries showing works from the Great Masters. Proprietary products are introduced, such as Frame Stabilizers, for both cables and rods. Development continues on, the evolving product line is in need of a discreet and light weight cable hook. This results in the introduction of the Mini-Hook. Offices on Sherbrooke Street are renovated and the hanging system operation now occupies the entire 2nd floor of the Galerie de l'Isle. The website undergoes further refinements to provide additional product information and timely order status.

The company participates in four tradeshows.

2003
The company designs and produces its first proprietary rod hook, Heavy Classic Hook, this hook fills a missing piece in the Classic System product line. The company participates in its first tradeshow in America.

2002
Walter Moncade integrates the company's order processing, CRM and inventory control into a solid e-commerce site. The company's hanging system offering is split off into this new web presence under the name "Arts-Supplies.net". Also in that year, production of aluminum rods is moved to Montreal. Introduction of a wider selection of Cable System products is added to the product line and Click Rail is introduced to North America. The company exhibits at its first trade show, a small custom framing oriented show in Toronto.

2001
Galerie de l'Isle broadens its product line yet further by negotiating a joint relationship with a leading European firm very active in hanging system production.

2000
By now the hanging systems side of Galerie de l'Isle has grown to the point where a distribution center is needed. The first distribution/production facility is opened in a Montreal suburb. This provides the opportunity to begin in-house production of Stainless Steel/Nylon Loop-End and Ball-End Cables.

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2009

2009

2008

2008

2007

2006

2005

2004

2003

2002

2001

1999-1990
 

1999
Walter Moncade, Alain's son, opens an advertising agency. One of his clients, Galerie de l'Isle, asks him to develop a web site that will better present the various hanging system solutions. The first professionally developed website named "Art-System" goes public.

1998
The first of what ultimately becomes a broad collection of specialty hardware fittings is manufactured in Canada.

1997
Product development accelerates yet further. Classic System Wall Track color options expands to include Silver, Champagne, Gold, Back and White. That year also saw the introduction of the Ceiling Track.

1996
Product refinement takes hold. A track is needed to suit the North American market. The current version of Wall Track was developed and produced here in North America.

1994
Galerie de l'Isle first website is open. It consists of three pages: Homepage, Represented Artists, Hanging Systems.

1990
By now, word of the hanging system products offered by Galerie de l'Isle has spread beyond Montreal and Quebec. In order to better serve the growing demand, Mr. Moncade begins Canadian production of early tracks and rods for what ultimately becomes the "Classic System".

1994

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1998

1997

1990

1990

1989-1960

 

1987
To better address the desires of a now expanding list of clients, Galerie de l'Isle hanging system offerings continue to grow. Mr. Moncade augments his hanging system offerings to include a selection of early cable based system components.

1983
Alain Moncade passes the torch to an assistant director in Geneva and opens a new gallery in Montréal, Canada. Galerie de l'Isle opens at 1396 Sherbrooke St. West, facing the Montréal Museum of Fine Arts. Mr. Moncade brings two decades of experience from his European galleries and with him also comes a rod based hanging system (the predecessor to the current Classic System) for this new North American gallery.

1976
The Mr. Moncade's enterprise expands. His skill as a businessman flourishes as he opens a second gallery, La Galerie du Théâtre in Geneva. While promoting art in a competitive environment, he installs and uses a comprehensive hanging system throughout his gallery. Mr. Moncade, offers to his customers a large selection of artworks, sculptures, framing, art restoration and hanging systems.

1964
First contact with Hanging System. In the sixties, founder Alain Moncade, opens his first gallery in Toulon, France. The adventure begins as he deploys the old type French Gallery Rods in the gallery. The years go by as he informs and trains the public of these products. Success settles in and remains to this day.

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1983

1976

1964

AS Hanging Display Systems is member of

 

  • Better Business Bureau (BBB)
  • American Association of Museum (AAM)
  • Professional Picture Framers Association (PPFA)
  • Photo Marketing Association (PMA)
  • Digital Imagine Marketing Association (DIMA)
  • Canadian Federation of Independent Business (CFIB)

 


 
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